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The Mark I Collection is partly made from a classic, salvaged Mini meaning every single timepiece is visibly unique and born with a story. Made from classic Austin and Morris Minis, the Mini collection celebrates an iconic automobile.
Car of the century, rally champion and arguably the very embodiment of British engineering. The Mark I and Mark II Minis were produced between 1959 and 1970. And only cars beyond repair were used in the making of our handcrafted dials. The original Mini (Mark I) is by many considered an icon of 1960s British popular Culture. Its space-saving transverse engine front-wheel drive layout influenced car makers all around the world for generations to come. And as a matter of fact, the Mini was awarded the second most influential car of the 20th Century – only surpassed by the Ford Model T. Presented in August 1959 the Mini was introduced as a small economy car.
It wasn’t until 1969 the word "MINI" became a marque in its own right when it replaced the separate "Austin Mini" and "Morris Mini" car model names. Performance versions of the classic Minis took the name Cooper, after partnership with racing legend and car maker John Cooper. The Mini Cooper and Cooper S were both successful as race and rally cars winning several championships.